If you are a blogger and venturing down the road of hiring a VA or buying PLR this article is for you. Learn the difference between PLR and ghostwritten content so you can decide what is right for your blog.
WHAT IS THE DIFFERENCE BETWEEN PLR AND GHOSTWRITTEN CONTENT
When it comes to developing content for your business, you’re going to want to use many different options for getting it done. One way is to hire a ghostwriter or virtual assistant to write for you, and of course, the other is to purchase PLR.
Honestly, you should probably consider both options. Keeping a virtual assistant in your back pocket is always a good idea. Buying quality PLR is a key factor in blogging as well. Let’s take a look at how they’re different and the pros and cons of each option.
You’ll Save Money
The cost of PLR is less than the cost of hiring a ghostwriter or VA. To hire a ghostwriter or VA that does quality work is going to cost you a minimum of about $20-$25 per article if you only are looking for 500 words or less. You’ll get better work if you pay about $100 per blog post unless you order in bulk from your writer regularly. For some types of writing, you can pay even more.
Food bloggers pay a lot for quality recipes and photos and some travel bloggers can pay a big chunk for original content and photos. If you don’t mind, or are good at taking your own photos you can save a bit when hiring a VA or buying content written just for your blog.
Get What’s Hot
PLR writers are all about the research, at The Blog Helper when choosing topics, the research in done for you in every way possible. Researching what’s hot in the online world is a key factor. That means that when you buy a PLR article or pack, it probably about something highly searched.
Many PLR companies offer monthly memberships. Joining a membership for private label rights monthly is a great way to have some of the hot topic and niche idea research done for you. The content should be edited to make it fit for your audience, but they already let you know what is “hot” right now because they take suggestions from their members.
Ghostwriters Or VAs Write What You Want
If you have a specific niche or writing style and want to save yourself a ton of time a ghostwriter or VA might be your option. When you hire a ghostwriter, it’s up to you to provide all the ideas and outlines to your writer.
They’ll need to know who your audience is, what the point of the work is, and more info from you before the content they create is useful for you.
Many times a VA will visit the clients website and get a feel for the writing style or topics. That way a VA can customize their writing to the site. However, that is also another factor as to why a VA or ghostwriter will charge more.
Specific Topics
As mentioned above, if you are looking for a specific topic or way of writing then ghostwriters are for you. When you hire a ghostwriter, you really do need to know a lot more than you might right now about your audience, your purpose, and more. Even if you’re not going to write the content yourself, you’ll have to come up with ideas for this specific type of writing that advances your business.
Using a ghostwriter might take more time and thought than if you bought PLR and just customized it to fit your site.
General And Evergreen
A lot of the content you publish should be considered evergreen content. That is content that lives a long time as is, or only needs minor statistical updates on occasion to continue to be relevant. PLR content is typically more general and evergreen and fills that need for you cheaper than hiring someone to write the same type of evergreen general content.
For example, the travel PLR that is offered by The Blog Helper is all informative content about travel locations. So, updating things like hours of operation, or cost of entry/excursions/etc., from time to time might be necessary.
Make PLR Your Own
Even the best written PLR needs to be tweaked to make it work for your needs, most of the time. You’ll need to add your own check the voice, tone, and make sure it all matches your branding before using it.
As you know, PLR is not a one and done type of content for sale. PLR is sold many times to many different types of writers/bloggers/websites. This content must always be reworked to fit your blog.
At The Blog Helper keyword research and SEO are done for you, so you won’t need to do that added research.
Content Done For You
When you hire a ghostwriter, especially if you pay on the upper end for a professional content writer, or copywriter, the content should be ready to put into your content marketing schedule within five minutes of receiving it.
However, there have been many custom written articles that I myself have purchased that I have had to completely or partially redo. When a person pays a big ticket price for something custom, you shouldn’t need to fix/rewrite it, but it can happen.
Exclusive to You
Looking for exclusive content? Then a ghostwriter or VA is for you. Hiring a ghostwriter or VA means the content is yours, and you can claim authorship, copyright, and even use it to self-publish print books via a publisher. It’s as if you wrote it, and it’s unique and totally original.
PLR Is Not Exclusive
Or not MOST of the time, anyway. As stated above, private label rights work is not exclusive, unless otherwise stated. Anywhere from 2 to several hundred people may buy the same content to use in their business. However, this isn’t as important as you may have been led to believe. PLR does not hurt your blog, or get you dinged in Google. Thanks to extensive keyword research and SEO.
What’s A Better Fit For You?
Choosing either ghostwritten content or PLR is a good idea for your business. Get that extra work off your plate so you can plan and implement the work. This is a much better use of your time. Unless you happen to be a writer, and that is the service you want to offer your clients and customers.
Buying PLR will save you money and time but also be just as effective if all of it was ghostwritten. An excellent way to do it is to hire a ghostwriter for specific writing and use PLR for the rest.
Don’t let the haters scare you away from PLR. PLR will not hurt your blog or website.
Vanessa Howard
The Blog Helper
Freelance Writer, Creative Virutal Assistant, Blogger, Traveler, Nature Lover, and Husky Mama. I love to explore National Parks with my huskies, Loki & Freya. Writing is a passion of mine and I can’t wait to share that with you!
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